We recently had the privilege of talking with Dr. Richard Krejcir about how he strives for excellence with his group of websites, which include Into Thy Word, Church Leadership, and Discipleship Tools. Dr. Krejcir has been doing ministry for over thirty years, moving online as an Internet pioneer in 1994.
Dr. Krejcir was very enthusiastic to hear about our focus on helping ministries achieve excellence through the Internet. He believes anything short of excellence can be damaging to a ministry saying, “When a ministry puts up a poor web site, it hurts all of us and brings us down.“
Below are some highlights from our discussion with Dr. Krejcir about excellence in online ministry.
Q: What is online excellence?
A: Excellence is to glorify Him; loving God with all your heart, soul mind, and strength. We need to understand how to translate that into the Internet. We should be using the Internet to give God the glory, to present the gospel. We should always strive to do the best we can.
Q: How is online excellence achieved?
A: Online excellence is achieved with excellent content. The layout should be easy on the eyes, easy to navigate, but not necessarily the most “trendy”. There should be leadership support and a clear mission and vision. You should use analytics to track how your site is being used.
Q: What is the relationship of innovation to excellence?
A: Innovation can definitely be a part of excellence – you must be willing to take risks!
Q: Can a smaller ministry expect to be achieve the same levels of excellence as larger ministries?
A: Smaller ministries should strive for quality content that is readable. Take advantage of outside organizations that provide free or low cost services to ministries (such as NetMinistry). If you are going to do things yourself, do your research first and get feedback on what you have done.
Q: What are some of the biggest challenges to excellence?
A: Pride – when you start to believe your own propaganda. Don’t forget who you are: you are saved by grace. Don’t cheapen the gospel with what you do online. As with any form of communication, we should be sure we treat those we are trying to reach with love. Faith should motivate all you do.
Stay tuned to this website for more on our research project. The full research report will be presented at the Christian Leadership Alliance 2010 Conference in April in San Diego – have you registered yet?